Google Ads bidding strategies can be a bit of a mystery sometimes, but knowing which one suits your business, goals, and market is absolutely critical when it comes to the success of your ad campaigns. The good news is that you can find answers to pretty much any question you might have -- including whether or not you should target CPA in Google Ads.

If your site is optimized well, you’re surely getting lots of visitors. Whether you know it or not, thousands of them are probably not even human, but spam bots, and they’re crawling all over your web pages (ew! 😱). So how do you block bots that steal your traffic and put your company’s budget and security at risk?

As a digital marketer or entrepreneur, you know that ads are the driving force behind getting your business in front of customers and generating revenue. Determining the effectiveness of your paid adverts is crucial for sustaining your business, which is why marketing metrics like Return on Ad Spend (often referred to as ROAS) are so awesome.

Pay per click (PPC) affiliate programs offer a lucrative way to spread the word about your brand. What's more, they’re relentlessly fierce and competitive. There’s no shortage of affiliate programs in the pay per click industry.

Whether you realize it or not, science and math play a major role in marketing, and they usually come under the name of “statistics” (like, for example, the most important PPC stats from 2020 😉).

Data is a marketer's best friend. Without it, it's impossible to make good business decisions. Ecommerce is a big business, and the trends in consumer behavior are always changing. Do you want to be a player in eCommerce? Data-driven decisions are the key to increasing online sales. Specifically, you’ll want to hone in on data that focuses on transactions.