Bad clicks?
Your competitor’s problem
In a perfect world, digital advertising would be an uplifting place, full of unicorns and rainbows, where everyone respected each other’s brands.
In this world, we’ve got ClickGUARD.
Click fraud,
a multi-billion-dollar problem
And it’s not going away. Google is the largest digital advertising platform on Earth – which makes it the world’s biggest target for ad fraud, a $44 billion crime business. And that’s just part of the story, as pretty much every other ad platform is likely to be affected by this issue.
14% of all PPC clicks are estimated to be click fraud. And in some industries, that number is even higher.
If PPC is part of your digital marketing strategy, you can’t afford not to invest in click fraud protection. Like it or not, your campaigns are being exploited, and neither the law nor ad platforms are willing or able to protect you.
Invalid traffic – the kind of attention you could do without
If you want the right kind of attention to your ads, you should pay attention to your ads.
You need to find and block any traffic that isn’t generated by a real user with a genuine interest. Aside from fraud and bots, you’re battling with accidental clicks, poorly chosen keywords, and international clicks outside your geographical marketplace.
ClickGUARD is a sophisticated optimization tool that identifies malicious and useless traffic, so you can remove it forever with the flick of a switch.
Learn more about traffic enhancement
Did you see that bot? Of course not
Bad bots are one of the largest sources of click fraud. And it’ll take more than a CAPTCHA to stop them. These are sophisticated scripts – their IP address disguised by distributed networks, their lightning speed cloaked by machines that observe and imitate human behavior.
ClickGUARD assesses potential threats against a comprehensive set of data points - including IP address, user device ID, geolocation, past and present behavior - and provides a Bot Probability Assessment for each click, showing time on site and interaction levels. The source of the click is then either blocked or monitored according to the campaign protection parameters set by you.
Learn more about our Threat Analytics
Data provides the road map for every decision in the journey of your business. Make sure you’re getting the true story behind your clicks.
Verification and reporting – your data-driven road map
We verify every. single. click - creating a dynamic database that consistently evolves and updates with threat analysis factors specific to your Google Ads account.
It’s a complicated process that deals with probabilities, not certainties. But the User Interface you’ll see combines expert data-driven analysis with the transparent accessibility you need to understand in seconds what’s happening to your campaigns – and take action.Using the ‘Clicks’ page, you can instantly filter by:
Click status
Conversion status
Engagement level
Campaign
ClickGUARD Workspaces: the perfect way to stay organized
If you run PPC for multiple businesses, you need to organize your workflow. The cleaner your ClickGUARD account, the easier it is to get the data you need – and block the clicks that you don’t.
ClickGUARD Workspaces is our brand new account structure, turning your seething sea of data into smooth sailing.
When you create a new ClickGUARD account, you either create or get added to an existing Workspace. Each Workspace can access as many websites as required, along with their associated PPC accounts.
This way, you can assess every campaign at a granular level – and make sure you provide every PPC account with the exact protection it needs.
Learn more about our Tracking and Validation
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More than a free trial
An opportunity for better traffic
We help you block fake clicks, bots, and invalid traffic. And we’re ready to show you the data for all this with automated reports. All set up and ready to 🚀 in minutes.
Interested in ClickGUARD's solutions? Simply email us at support@clickguard.com and get in touch with a member of our sales team.
