Are Your Ads Performing at Their Full Potential?
Our free report will help you understand how much you can save from your Ad Budget with click fraud protection.
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Click Fraud is Eating Your Ad Budget Away
Bots, fraudulent sites, and competitors may trigger fake clicks, but with the right protection, you can stop wasting ad spend and focus on real results that drive your campaigns forward.
Bot Traffic
Bots represent 47.5% of
global internet traffic.
Wasted Spend
Up to 42% of ad spend is lost to click fraud.
Fraud cost
Ad fraud cost is estimated to rise to $172 billion in 2028.
Google Ad Fraud Rate
17% of Google Ads traffic is fraudulent.
Estimate Your Savings With the Click Fraud Calculator
We tap into millions of data points from our customers and benchmark data to estimate how much your business could save by eliminating click fraud. Our analysis takes into account:
With this data, we offer a fair and accurate estimate
of how much you could save by implementing Click Fraud Protection.
Success Stories with Real Impact
Clickplacement Stopped Click Fraud and Saved More than 40% of their Budget
"Easy to set up, with the help of their team. We've been using them for over a year now and can see a significant difference compared to before. We use it to track keyword abuse, traffic and geolocation data. The reports are also very useful."
"ClickGUARD has features that are very effective in protecting your PPC campaigns and gives you the ability to monitor every single click. There's a bit of a learning curve but once you understand the features you'll appreciate the app even more. This is a well designed app that has great click fraud prevention and protection features with 24/7 support available. I'll never run another PPC campaign without it."
"It’s a well known fact that a number of clicks on ads doesn’t come from people interested in what you’re selling, but from bots, publishers, or competitors. ClickGUARD is a tool that’s great help when it comes to identifying these bad clicks and trying to do something about it. And it does its job exceptionally well."
"I have to commend ClickGUARD for the 24/7 support they provide. It has saved me numerous amount of times. This is a well designed app that gives you value for your money with real anti-fraud protection. We've been profitable every since getting Clickguard."
"This is a a great solution for people who use PPC to get momentum for their side gig. The level of customizability is great, and the support is friendly and helpful."
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FAQs
Below, we have compiled some frequent questions from clients regarding
the ClickGUARD Click Fraud Calculator and Click Fraud in general
What is Click Fraud?
Click fraud is the process of manipulating the PPC (Pay-per-click) advertising system with meaningless clicks. These clicks most commonly originate from bots and have various aims. The main reasons these bots engage with ads are to reduce competition among advertisers or to try and generate fraudulent revenue as an ad hosting platform.
Is Click Fraud Common?
Depending on the industry in question, click fraud ranges from common to extremely prevalent. Around 17% of Google Ad traffic is fraudulent and roughly 22% of ad expenditure is lost to fraud. These numbers are big enough to be of concern for any business.
What are the most common sources of Click Fraud?
Click fraud most commonly originates from bots (bot farms, botnets, or click bots. There are cases where click fraud originates from people manually clicking on ads, but automation has largely made this redundant.
How can I protect my business against Click Fraud?
You can use ClickGUARD’s industry-leading click fraud detection and prevention software if you need to combat click fraud on your PPC ad campaigns. Additionally, using the power of our free click fraud calculator tool allows you to see how susceptible you are to ad fraud. Combined, these tools provide all the protection and statistics you need to keep your PPC ad campaigns safe.