The more relevant information you give Google about your product – color, material, size – the more likely it is your ads will be shown to the right audience. Use supplemental feeds to add keyword-rich text.

Don’t waste your budget advertising products that are out of stock, or only popular twice a year. Set feed rules and your Google Shopping Ads campaigns will take care of themselves.

Malicious clicks and cheating competitors can drain thousands of dollars without spending a dime on your goods. Without click fraud protection, you’re a sitting duck.