Google Ads
What is Google Ads click fraud?
Approximately 17% of Google Ads traffic is estimated to be click fraud. It happens when fraudsters—whether competitors, bots, or malicious actors—deliberately click on your ads with no intention of purchasing. Their goal? To deplete your ad spend, skew your campaign data, and derail your ROI.
Click fraud costs businesses over $100 billion every year, turning what should be a powerful growth tool into a costly liability. But it doesn’t have to be this way.
Click Fraud Is Just the Tip of the Iceberg
While click fraud is a major threat, it’s only one piece of the puzzle. Google Ads campaigns are also vulnerable to invalid traffic—clicks that drain your budget without any real value. These include:
- Accidental clicks: Users who tap your ad by mistake, with no intent to engage or purchase.
- Returning customers: People who already know your brand and click your ad for information they could easily find elsewhere.
- Ad fraud schemes: Fake websites designed to generate revenue by driving worthless traffic to ads, with no real interest in your products or services.
Which Google Ads Campaigns Are Vulnerable to Click Fraud?
Click fraud isn’t limited to one type of ad—it can hit almost any Google Ads campaign:
At risk from click fraud
Responsive Search Ads (RSAs)
Targeted search ads linked to specific keywords.
Dynamic Search Ads (DSAs)
Automated ads based on website content.
At risk from click fraud AND ad fraud
Display Ads
Vulnerable across Google Display Network (GDN) third-party sites.
Local Search Ads
Appear on Google Maps and local search results
Video Ads
Displayed on YouTube and GDN third-party websites.
App Promotion Ads
Targeting users across Search and GDN.
Shopping Ads
Visible across Search and GDN third-party sites.
Performance Max (PMax) Campaigns
Running across multiple channels, exposing your ads to a variety of risks.
No matter the campaign type, click fraud can eat into your budget and lower your ROI. That’s why protection is critical.
The All-in-One Solution for Google Ads Click Fraud Protection
ClickGUARD combines advanced technology, automation, and total platform coverage to protect your campaigns.
Real-Time Click Fraud Detection
Fraud moves fast—so do we. ClickGUARD’s advanced algorithms monitor your campaigns 24/7, instantly identifying and blocking suspicious activity before it drains your budget.
Automation + Total Control
Whether you prefer a “set it and let it work” approach or want full hands-on control over every detail, ClickGUARD adapts to your style. Our advanced tools handle the heavy lifting automatically while allowing you to fine-tune your protection as you see fit.
Complete Cross-Platform Protection
Why stop at Google? ClickGUARD safeguards your ads across Google, Microsoft, and Meta, ensuring no platform is left vulnerable to click fraud.
PMax Protection: Smarter Ads, Safer Budget
Performance Max is a powerful way to reach customers across Google’s entire network—but only if your budget is going to real prospects.
ClickGUARD’s advanced protection keeps your PMax campaigns safe from bots and competitors, ensuring your ads reach the right audience. Maximize conversions, optimize spend, and take full control of your ad performance without worrying about wasted clicks.
Automated & Actionable
Google Ads Reporting
Stay ahead with real-time, data-driven insights. ClickGUARD’s automated reporting delivers deep visibility into campaign performance, keyword efficiency, and click fraud threats—all in one place. Get scheduled or on-demand reports tailored to your needs, so you can make smarter decisions, optimize spend, and maximize ROI with confidence.
Interested in ClickGUARD's solutions? Simply email us at support@clickguard.com and get in touch with a member of our sales team.
