Invalid traffic in AdSense can drain your budget, that’s for sure. But how to check invalid traffic in AdSense (so that you stop it before it causes too much damage)?

Traffic generation is one of the biggest marketing challenges of all time. The more traffic your website gets, the better off your company is. Of course, businesses use different traffic generation techniques including (but not limited to) paid traffic. The top 5 enterprises spend $77.3 million per month on Google Ads alone. It is a business’s worst nightmare when it realizes that it receives bot traffic.

By now, it should be well understood that click fraud costs advertisers billions of dollars each year -- and as such, click fraud detection is absolutely mandatory.

If you're reading this then you're probably already at least a little familiar with the concept of click fraud, if you're not, we've compiled plenty of blog material detailing the basics on our pages here at ClickGuard. This article seeks to highlight the potential damage these attacks cause, by showing some of the largest examples of PPC advertising fraud in recent years.