As a digital marketer or entrepreneur, you know that ads are the driving force behind getting your business in front of customers and generating revenue. Determining the effectiveness of your paid adverts is crucial for sustaining your business, which is why marketing metrics like Return on Ad Spend (often referred to as ROAS) are so awesome.

Advertisers allocate approximately 35% of their marketing budget on online ad campaigns. Facebook, Twitter, Instagram and other sites owe their skyrocketing revenues to ads. Digital advertising offers everything that marketers ever wish for- diversity, targeted audience, flexibility, and a lot more. Just when you think you found the perfect tool to promote your product, an ad fraud strikes you.

Click fraud is a serious issue. Statistics show that ad fraud will cost advertisers $19 billion in 2018. This means advertisers are expected to lose $51 million a day due to PPC invalid clicks. This is something that marketers are worried about. As much as 78% of advertisers reported that they're concerned with invalid ad clicks and bot traffic.