If you are a digital marketer who isn’t targeting Bing advertising, it would be wise to consider revamping your strategy to include a Bing campaign strategy. While Google may be the dominating search engine giant, Microsoft Bing is a growing platform that now clocks in second behind Google for all laptop and desktop searches.

As a PPC marketer, you want to be the best, right? That means you have to mine as much new information as you can about what’s happening in the world of PPC - so it’s only natural that you’re looking for the best PPC blogs in 2021.

Everybody loves a bit of controversy (😈), but when it comes to controversial ads, the opinions are split. On the one hand, we have those who say “all publicity is good publicity”, but on the other hand, there’s an entire school of thought that advises against the shock factors and errs on the side of caution.

Invalid traffic in AdSense can drain your budget, that’s for sure. But how to check invalid traffic in AdSense (so that you stop it before it causes too much damage)?

They’re all the marketing rage these days and you hear about them day-in, day-out.

Anyone who’s been active online has seen ads that pop-up enticing us with free offers, either for a trip or a new phone. While we’ve seen those ads pop up, what we can’t see is that on top of them is an invisible channel that redirects to our bank account without us knowing.