Clicks are the cornerstone of online PPC advertising. Many marketers try to master their targeting for the most cost-efficient ad budget. Yet despite all that effort, you might still see your clicks increase without conversions increasing.

Whether you realize it or not, science and math play a major role in marketing, and they usually come under the name of “statistics” (like, for example, the most important PPC stats from 2020 😉).

Pay-per-click ads invaded all online platforms that are out there. For a long time, digital advertisers believed that PPC advertising can work miracles. PPC advertising is one of those rare strategies that are both targeted and flexible