If your site is optimized well, you’re surely getting lots of visitors. Whether you know it or not, thousands of them are probably not even human, but spam bots, and they’re crawling all over your web pages (ew! 😱). So how do you block bots that steal your traffic and put your company’s budget and security at risk?

Setting your PPC Advertising budget is one of the most important decisions marketers must make when developing their strategies for a PPC Advertising campaign. It’s also among the most challenging ones. The lack of data, absence of a structured approach, or simply not having a clear goal, can all cause you to create a budget that doesn’t help get the most return from advertising bucks.

Google Ads is a popular PPC advertising platform that allows you to create ads, bid on specific keywords, and set up a budget for every click that you get. When users search for one of your targeted keywords, your ad will appear at the top of the search results if your bid is higher than other advertiser's bids. All this bidding business happens in real-time, but how much are Google Ads really?