Negative keywords, as their name suggests, are the opposite of regular keywords. A negative keyword in a search query ensures that your ad doesn’t show up on the results page. So, for example, if you have a store that specializes in speaker systems, but you don’t want your ad to appear in search results when people look for surround systems, you can add “surround system,” “5.1,”, or “7.1” in the negative keywords.

Google Ads bidding strategies can be a bit of a mystery sometimes, but knowing which one suits your business, goals, and market is absolutely critical when it comes to the success of your ad campaigns. The good news is that you can find answers to pretty much any question you might have -- including whether or not you should target CPA in Google Ads.

Setting up a Google Ads budget takes a little bit of effort but you can’t argue with the results. It’s as simple as that. Thankfully, There are some strategies that you may employ and a few rules that can help you for setting up a Google Ads budget that will be a good fit for your business.