It should come as no surprise that PPC agencies and freelancers can sometimes become so engrossed in the technical side of the business that they forget what it’s all about — the customers.

Everybody loves a bit of controversy (😈), but when it comes to controversial ads, the opinions are split. On the one hand, we have those who say “all publicity is good publicity”, but on the other hand, there’s an entire school of thought that advises against the shock factors and errs on the side of caution.