Currently, every advertiser knows the number one risk of online ads. Digital advertisers consider the possibility of facing ad fraud and cybersecurity specialists seek to find solutions. In some cases, PPC ad fraud goes unnoticed because they are minor and do not affect the advertising budget.

Advertisers allocate approximately 35% of their marketing budget on online ad campaigns. Facebook, Twitter, Instagram and other sites owe their skyrocketing revenues to ads. Digital advertising offers everything that marketers ever wish for- diversity, targeted audience, flexibility, and a lot more. Just when you think you found the perfect tool to promote your product, an ad fraud strikes you.

The 21st century is full of innovations that simplify the tasks of various specialists. Advertisers and marketers are not an exception and they do benefit from technological advances: digital advertising serves an example. Marketers can run ads on the Internet from their home and as a matter of fact, 44% of their target audience clicks on them. Online advertising has become an efficient and fast solution to traffic and conversion.

Let's start with the basics, before getting into the weeds of Click Fraud Prevention, and its "ins" and "outs" let's address the context.

Facebook undoubtedly ranks at the top of the most famous online advertising platforms among marketing specialists. This has allowed Facebook to generate more than $1 billion per quarter in advertising revenue․ From fraudster’s point of view, $1 billion is a call-to-action to attack the ads.

It's no secret that click fraud is a potential gold mine for the most malicious of cyber criminals out there. There are huge financial gains for those falsifying visits to advertiser's websites and the phenomenon is hardly a new one. What is new, however, is the sophistication with which these attacks are now being carried out. As attempts to combat PPC ad campaign spamming intensify, so to do the methods used by the criminals themselves. The latest foe advertisers must face is known as Methbot.