Machine learning is everywhere from the internet of things to digital marketing to big data to programming and beyond. Forecasts show that the global machine learning market will cross $30 billion by 2024. It is an evolving and growing market primarily because machine learning and artificial intelligence appear in every sector across all industries. But machine learning and the internet of things (IoT) is one of the most prominent fields. Machine learning and the internet of things algorithms have long helped solve complex IoT challenges.

More than 2.75 million posts are published every single day on WordPress that only powers 35% of all the websites in the world. The actual number of blog posts could be way over 5 million. Pay Per Click (PPC) blogs are no different. The number of PPC blogs, posts and articles that are published are increasing at an alarming rate, and with no intention of slowing down!

To demonstrate the titan that e-commerce has become, the global e-commerce market had $3.5 trillion in sales which is representative of 14% of the total share of global retail sales by the end of 2019, according to data from Statista. That percentage is expected to increase to $4.2 trillion and 16% of total retail sales in 2020. As online businesses grow, targeted Pay Per Click ad fraud is on the rise.

It should come as no surprise that PPC agencies and freelancers can sometimes become so engrossed in the technical side of the business that they forget what it’s all about — the customers.

Setting your PPC Advertising budget is one of the most important decisions marketers must make when developing their strategies for a PPC Advertising campaign. It’s also among the most challenging ones. The lack of data, absence of a structured approach, or simply not having a clear goal, can all cause you to create a budget that doesn’t help get the most return from advertising bucks.

Negative keywords, as their name suggests, are the opposite of regular keywords. A negative keyword in a search query ensures that your ad doesn’t show up on the results page. So, for example, if you have a store that specializes in speaker systems, but you don’t want your ad to appear in search results when people look for surround systems, you can add “surround system,” “5.1,”, or “7.1” in the negative keywords.