PPC click fraud is a gigantic industry that’s growing rapidly. It is estimated that the global click fraud market will cross $44 billion by 2022 with up to 14% of all PPC spending estimated to be invalid. Click fraud is a reality that advertisers, marketers, and businesses are living with. Whether it be bot farms, click bots, or any other type of PPC click fraud, it is there. You can’t deny it. You keep wasting money on such fraudulent clicks assuming your campaigns aren’t delivering.

The need to upgrade weapons in the war against click fraud has never been greater. Shifts in tactics from the fraudsters, from the blatant and crude, to the covert and sophisticated, have meant that advertisers are losing more money than ever to the malicious practice. Recent surveys of the damage PPC spamming has caused to advertisers make claims into the billions of dollars. Clearly, the current efforts by law enforcement, and Google themselves are ineffective against the problem of click fraud.

We all use different software products on a daily basis and, let’s admit it, they help us out a lot. Advertisers, media agencies, and marketers also use their fair share of software. In addition to legal software, which has positive implementations that do not have harmful consequences, they also use malware without even realizing it.

So, you decide your business could do with a greater online presence. You do your research and find Google AdWords. Sounds great, right? Sounds like exactly the kind of tool you need to take your company (and earnings) to the next level. You read the material, you watch the Youtube tutorials. You put in the hours to make sure you understand what you are getting involved in and you decide to give it a go.

Facebook undoubtedly ranks at the top of the most famous online advertising platforms among marketing specialists. This has allowed Facebook to generate more than $1 billion per quarter in advertising revenue․ From fraudster’s point of view, $1 billion is a call-to-action to attack the ads.